ExpressVPN

ExpressVPN is the world's premium VPN, used by milllions of people every day.

I manage a team of 10 Visual, UX and Motion designers. We produce all brand assets, advertisements, marketing materials, we improve the web site UX and much more. During my time at ExpressVPN I was also part of a large rebranding project.

From when I joined three years ago, I helped the design team grow from just three to 21 designers.

Responsibilities

People management Quarterly planning Project scoping Strategy Ideation Design system organisation Team career plannig

Fitch

Fitch is the world's leading branding and retail design studio with offices across the world.

I led the digital design team, covering all UI and UX output. Together we created some of Hong Kong's best digital work for the region's most forward thinking clients in the retail and member's club space.

Responsibilities

People management Rapid prototyping Project scoping Strategy Ideation iOS & Android apps

Hi Mum! Said Dad

Hi Mum! Said Dad is a full service digital agency focusing on designing and developing iOS and Android apps, but extending to CRM and payment platforms. Clients include The National Trust, Good Energy, Carling and a number of smaller businesses and startups.

I managed a team of talented designers, covering all visual and UX design output and I worked closely with strategy and development teams, generating new business and maintaining relationships with existing clients.

Responsibilities

People management Rapid prototyping Project scoping Strategy Ideation Voice UI iOS & Android apps

Kindeo

Kindeo is an autobiographical storytelling iPad and web app aiming to let user create a lasting legacy that is shared with family members. As the principal designer in a small, agile team I was responsible for the design of the app, the sharing website and marketing pages. I designed the UI as well as the complete user journeys, from first-time-use to app mastery.

Responsibilities

UI design UX design Feature ideation User testing iPad app Onboarding Investor presentations

For a few months I worked on the UI of a travel agent’s back office booking system and its consumer web site. I also designed email sequencing in Salesforce & Gmail integration software Ebsta, as well as their GDPR management tool.

Responsibilities

UI Design UX Design Dashboard Admin tools Software design

Dash Audio

Dash was a suite of audio analytics tools allowing podcast creators gain better insight into their audience. I designed Jukebox, a podcast app for iPhone and iPad, the analytics dashboard, several bespoke audio apps, a consumer and enterprise website and dev docs.

Responsibilities

iPhone app iPad app Development docs Illustration Dashboard UI

Dave’s Lab

Dave’s Lab is an independent research and technology company that focuses on e-commerce and payment solutions. Among other projects I designed a global multi-language store and helped define its brand, a finance application and a property management site and dashboard. We set up several companies with our own proprietary software, one of which is #PAY, a social payment and Twitter integration for which I did the brand identity, user experience and dashboard interface design.

Responsibilities

e-commerce Branding Payment platforms Illustration Onboarding Dashboard

Luxup

Luxup was an online member’s club / rewards programme, that wanted to bridge the widening gap between e-commerce and luxury fashion brands’ flagship store experience. I helped design user journeys for online stores in three regions, editorial pages, checkout and product pages.

Responsibilities

Design team management Dev handover e-commerce Branding Fashion Illustration Editorial

After leaving Selfridges I freelanced for various online retailers, among them M&S, Miss Selfridge and Hobbs, and I worked on the launch of Mr Porter. As a side project I developed a game concept that I had built into an online multi-player game.

Responsibilities

e-commerce art direction iPhone app Responsive design

Selfridges

Selfridges is the world’s best department store. In fact, it won that title twice during my time there. I had the privilege to build its brand through varied and exciting projects, most notably the design of their Centenary Exhibition in 2009, various instore event graphics and their own label food brand.

Responsibilities

Print Events Exhibition Retail Fashion Food Editorial

I moved to London in 2005 and during the first two years I worked as an artworker in various design studios, learning production techniques in food packaging, annual reports, events, books and a bit of retouching. Around this time I was mostly fooling around with Flash and I set up my first Wordpress site... whoop whoop!

Responsibilities

Production